Pho Sure was established in 2004 as a local restaurant in Saigon, and now growing with 14 café restaurants around Vietnam, Malaysia, Hongkong and Japan. Pho Sure is looking forward to sustained growth as the development of the new franchise in North America.

As a lifestyle brand we believe in serving people rich experiences, healthy and tasty foods. Those rich experiences come from doing everything as well as we possibly can. Such as preparing and serving the finest soup and sandwiches, providing a comfortable and vibrant environment to meet and of course, serving our customers with a smile, warmth and a genuine desire to please.

It is our goal that makes the difference in how we deliver the best food services and quality. As a proud Vietnamese brand, the Pho Sure philosophy is about combining the best of the fast-paced international world with the traditional charm and traditions of Vietnam.